
Show the human essence of your brand.
Campaigns that bring clients closer, attract the right candidates and make your people proud. Strategy, production and publishing, handled for you.
Brands we have made campaigns for
Campaigns for brands that lead their markets
Each case study opens on necula.agency, with the complete campaign.
Three kinds of campaigns
Brand and sales
Campaigns that make people notice the brand, trust it and buy.
DetailsEmployer branding
The company's own people, in the leading role. Six months, with the first videos in four weeks.
DetailsCSR campaigns
What the company does for its community, shown through the people and the stories behind it.
DetailsAn entire content department for your company
One partner for everything
Strategy, scripts, filming and publishing. The company approves.
Employees, the voice of the company
The right candidates recognise themselves in them.
People at ease on camera
Everyone is prepared before filming.
A cinema finish
Editing, color and sound in the agency's own studio.
Six months of content, on five platforms.
- 6 months of content, published constantly
- 5 platforms YouTube, LinkedIn, Facebook, Instagram and TikTok
- 4 weeks until the first videos
- 1 report a month with the results of the campaign
How we make a campaign. Ready in four weeks.
The first videos are out in week four. The campaign runs for six months.
- Week 1
Strategy
A 30-minute strategy call and the campaign proposal.
- Weeks 2-3
Scripts
The company approves them before filming.
- Week 4
First videos
The manifesto and the first stories.
- Months 2-6
Publishing
On five platforms, with a monthly report.
A mandatory contribution, turned into strategic content.
NECULA Agency is an authorized unitate protejată. Companies with more than 300 employees can direct their disability fund contribution to the campaign.
Campaigns featured in IQads
- 2026 IQads Imobiliare.ro Finance: De partea ta, three episodes on the mortgage decision
- 2026 IQads Imobiliare.ro: the digital series Viața se întâmplă
- 2026 IQads Provident: an employer branding campaign launched as a premiere, starring the employees
- 2024 IQads Autonom: alongside RBL entrepreneurs, on Via Transilvanica
- 2023 IQads Betano and the story of rugby player George Baltă: Mai departe
- 2018 IQads FAN Courier and DoR: #LivreazăEmoții
- 2017 IQads FAN Courier: Delivering emotions
- 2016 IQads LifeCare: Provocare la fericire
Questions
What campaigns does Tedy Necula direct for companies?
Video content campaigns for marketing, employer branding campaigns for HR and video products for management: manifestos and TV spots. The campaigns are produced by NECULA Agency, the agency Tedy Necula founded, in its own studio in Bucharest.
What does an employer branding campaign include?
The campaign runs for six months and shows the people, the projects and the atmosphere inside the company, on five platforms. NECULA Agency creates, produces and publishes the videos, and the company approves them. The first videos are ready in four weeks.
Which companies has Tedy Necula directed campaigns for?
For 74 brands, including KPMG, Kaufland, Banca Transilvania, FAN Courier, Orange, Ursus Breweries, ManpowerGroup, Provident and Imobiliare.ro.
How soon do the first videos come out?
In four weeks. From then on, NECULA Agency publishes constantly on all five platforms: YouTube, LinkedIn, Facebook, Instagram and TikTok.
What kind of videos bring sales?
The ones where real people tell real stories: clients, the team behind the scenes, the founder, the product at work. Together, they take the audience from knowing the brand to trusting it, and then to buying.
How long does a campaign run?
Six months. After the first call, the company receives a clear proposal that states exactly what the campaign includes.
The people in the company are not used to the camera. Does that matter?
No. The campaign needs no actors, only people being themselves. The team spends time with each of them before filming, with nothing to learn by heart. Filming starts with volunteers, and the others soon want to join.
Does the agency handle everything?
Yes: strategy, filming, editing and publishing. The company approves the direction and the final videos.
The company already works with a marketing agency. Why NECULA Agency as well?
NECULA Agency does not replace it. It adds what most agencies do not produce: cinematic video content, made constantly and published on five platforms.
Simulate the campaign you will produce with Tedy.
Choose your objective and receive the Campaign Proposal by email. To discuss it, book a 30-minute strategy call.







































